EDITOR’S NOTE: On May 1st, 2017, Hawaiian Airlines formally launched its new livery and logo, which turned out to be the same as the design inadvertently leaked by GeminiJets in mid-April. Photos in this story have been updated with new renderings by Hawaiian Airlines.
When announcing its April 2017 releases last night, GeminiJets, a diecast model airplane manufacturer, leaked renderings of Hawaiian Airlines’ new livery. In an interview with TheDesignAir in November 2015, Hawaiian Airlines’ Senior Vice President for Marketing, Avi Mannis, hinted at a brand refresh within the following 12-18 months. The release of this livery to GeminiJets seems to be a step towards Hawaiian finishing its refresh process, following the introduction of the airline’s new cabin products, and ahead of the introduction of the Airbus A321NEOs to its fleet starting in late 2017.
The new livery keeps the ubiquitous “Pualani” tail art, which was designed in 1975 by Landor Associates (famous for its current work on Garuda Indonesia and Etihad Airways) and introduced on the McDonnell Douglas DC-9-50. The title font has changed slightly, and the middle and the rear of the fuselage sport floral patterns not previously shown on its aircraft.
A Hawaiian Airlines Boeing 717-200 was recently flown to Victorville, California, where the plane was painted into the new livery and flown back to Honolulu under the cover of night in order to be on hand for a ceremony on May 1st, during which the new Hawaiian brand was unveiled to the public. Hawaiian Airlines’ Airbus A321NEO fleet should be painted in these new colors when delivered at the end of 2017.